LG Takes Television Design To A Whole New Dimension

LG Takes Television Design To A Whole New Dimension
January 8, 2017 SNH Editorial Team
LG Signature OLED TV

LG Electronics is again pushing us in a new, thinner direction in televisions. LG Electronics unveiled the new design for its new flagship LG SIGNATURE OLED TV W-series as the pinnacle of its new lineup of flat-panel TVs at CES® 2017. It won the 2017 CES Best of Innovation Award.

The new design is 2.5 millimeters thin – yup, you heard that right. We think designers who have been grappling with how to elegantly incorporate televisions into living spaces in the home will love this. The seamless way in which the television can be mounted flush on the wall, without even standing out presents a more sleek and seamless look. Even at CES they showed the television projecting a work of art, and it looked completely natural on the wall in that format. Think about it, a fresh Picasso every day.

“Led by the LG SIGNATURE OLED TV W-series, our TV lineup at CES 2017 demonstrates our commitment to innovation and leadership in OLED and the premium TV market globally,” said Tim Alessi, head of product marketing at LG Electronics USA. “With Dolby Vision and Dolby Atmos integrated into our newest OLED products, viewers can recapture the magic of the cinema and experience their favorite movies with their original clarity, depth and imagination intact.”

LG Signature OLED W7

Image courtesy of LG

And yes, you read that correctly, this television not only comes with insane levels of thinness and video quality – but also great sound. Sound quality is a challenge flat panel tv’s have had for quite a while.

One of LG’s goals is to to transform the TV into a comprehensive entertainment hub. As the first TV in the world to incorporate Dolby Atmos, 2017 LG OLED TVs can deliver content with both cutting-edge imaging and state-of-the-art sound technologies simultaneously, creating an entertainment powerhouse. Together, Dolby Vision and Dolby Atmos deliver a comprehensive solution supported by professional content creators and distributors the world over. Over 80 studio titles are compatible with Dolby Vision and more than 100 titles are currently available for Dolby Atmos, with 25 available in both formats. What’s more, over 100 hours of original content is available in Dolby Vision across leading OTT providers worldwide, and soon consumers will have access to Dolby Vision titles on Ultra HD Blu-ray disc, with anticipated availability in 2017.

LG is releasing this new television format in a 65 inch and 55 inch size to meet various room sizes and application needs.

LG Signature OLED W7

Image courtesy of LG

LG also is promising an intuitive webOS smart TV platform, so viewers will have no trouble accessing premium HDR content online. In order to offer viewers access to the most convenient home cinema experience possible, LG has partnered with leading digital content providers such as Amazon, Netflix and Vudu. To demonstrate the capabilities of HDR content on LG’s OLED TVs, HLG programming from DIRECTV, Dolby Vision content from Netflix and HDR10 titles from Amazon Prime Video were featured at LG’s booth at CES. Channel Plus integrates 70+ free streaming digital channels including sports and news from national broadcast networks such as Fox Sports, Newsy, Sports Illustrated, TIME, Bloomberg, People, Funny or Die, Fail Army and more into your existing over-the-air TV channel options. Now this all sounds great, but keep in mind that if you are making the move to a streaming entertainment system, other providers like Roku, Amazon Fire TV and Apple TV are offering a far more robust system that these integrated smart TV’s just don’t match. But if you aren’t looking to dive full on into streaming entertainment, these TV integrated platforms are a great place to get started.

Best Buy is one of the first places customers can get a sneak peek of the new LG SIGNATURE W7 OLED TV in person, beginning tomorrow. Prices are not cheap around $10,000/unit. The new TV will be on display in seven Magnolia locations at Best Buy across the country, in cities including San Francisco, Los Angeles, Las Vegas, Houston, Dallas, Boca Raton, FL, and Paramus, NJ. Customers can visit BestBuy.com starting tomorrow for more information on store locations and to sign up for notifications about the new TV.


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